OVERVIEW
Staging a vacant property usually entails creating a visual environment that appeals to a very broad audience. “Neutral” is the operative word. However, I do like to take it one step further when I see an opportunity to cater to a market that may be a little bit more defined. In this instance, a new build was located a stone’s throw from Lake Ontario and situated in a neighbourhood that would appeal to young couples or a young family.
After speaking with the agent and narrowing down the demographic a little further I realized the importance of creating a vibe that was not only sophisticated and modern for a young buyer, but also made some of the spaces feel like it would be easy for parents to easily interact with their kids in principal rooms.
Rental furniture can essentially fit into a lot of different spaces and environments but there’s always room through careful thinking and planning to cater to a specific audience. A large dining table makes sense to showcase entertaining value, and carefully chosen accessories create that certain ambiance to accent the use of a room. Defining spaces are important to avoid the age old question in a vacant property - “what is this space for?”
I have made a point of saying that potential buyers viewing the vacant properties are being challenged visually by the empty space; lacking focal points within each room, buyers have difficulty envisioning the intended use of the space or seeing their own furniture and how they would use the space within the suite. It’s a matter of creating the “ahh” factor, which brings an emotional connection to a space. Anchor points and the scale of the furniture will help prospects easily make sense of the 4 walls around them.
Once the furniture was sourced along with custom accessories, this property was staged in a day.
This property had been listed vacant initially, and once staged, there were more active open houses and the builder received an offer within a month.
THE SOLUTION
Services provided:
*space planning, measurements
*needs assessment with agent
*sourcing all furnishings and soft accessories
*sourcing and purchase of custom accessories catering to demographic and location
*delivery of all contents and setup and de-staging services